# eToro Creative Asset Sizes

Use this reference when a task needs concrete channel dimensions, formats, or file-size constraints for creative production.

## Quick Reference

| Use Case | Size | Format |
|----------|------|--------|
| Social square | 1080x1080 | JPG |
| Social story/reel | 1080x1920 | MP4 |
| Display banner | 300x250 | GIF/JPG |
| Email header | 640x200-400 | JPG/PNG/GIF |
| Video landscape | 1920x1080 | MP4 |

## Mobile Ads

### Display Banners

- Formats: GIF, JPG
- Sizes: `320x480`, `480x320`, `320x50`, `300x250`, `320x100`, `1200x628`, `728x90`, `768x1024`, `1024x768`
- File size: `150KB` baseline, up to `4MB` for tablet sizes
- CTA required

### Mobile Video

- Format: MP4
- Ratios: `16:9`, `9:16`, `4:3`
- Recommended size range: `1280x720` to `1920x1080`
- Length: `15-30s`
- End card with CTA required

### Native Ads

- Formats: JPG, PNG, GIF
- Sizes: `600x600`, `1200x628`, `800x600`, `1200x800`, `1280x720`
- File size: up to `4MB`
- Logo size: `256x256`

## SEM / Google Ads

### YouTube

- Format: MP4
- Ratios: prioritize `16:9`; also support `1:1` and `9:16`
- File size: up to `1GB`
- Length: up to `30s`
- Thumbnail: `1280x720` JPG, max `2MB`
- Companion banner: `300x60`
- Design rules: subtitles/headlines, logo visible, first message inside first `15s`, strong first `5s`

### UAC Banners

- Format: JPG
- Sizes: `1200x628`, `1200x1200`, `1200x1500`
- File size: up to `5MB`
- No CTA button in the asset

### Discovery

- Format: JPG or static GIF
- Sizes: `1200x1200`, `1200x628`, `960x1200`
- File size: `5MB`

## Social

### Paid Social Defaults

- Facebook image/video: `1080x1080`
- X image/video: `1080x1080`
- TikTok video: `1080x1920`

### Organic Defaults

| Platform | Image | Video | Story/Reel | Link Preview |
|----------|-------|-------|------------|--------------|
| Facebook | 1080x1080 | 1080x1080 | - | 1200x628 |
| X | 1080x1080 | 1080x1080 | - | 1200x628 |
| Instagram Post | 1080x1080 | 1080x1080 | - | - |
| Instagram Story | 1080x1920 | 1080x1920 | 1080x1920 | - |
| LinkedIn | 1080x1080 | 1080x1080 | - | 1200x628 |
| TikTok | 1080x1920 | 1080x1920 | - | - |
| YouTube | 1080x1080 | 1920x1080 | - | - |
| eToro Feed | 1200x628 | - | - | 1200x628 |

## Programmatic / Display

- Web banners: `300x250`, `728x90`, `120x600`, `160x600`, `300x600`, `970x250`
- App banners: `336x280`, `320x50`, `320x100`, `300x250`
- Common format: GIF/JPG
- Common file size ceiling: up to `5MB`
- CTA required

## Media Partnerships

- Formats: GIF, JPG
- Sizes: `970x90`, `970x250`, `728x90`, `160x600`, `300x50`, `300x100`, `300x250`, `300x600`, `320x50`, `320x100`, `960x50`
- Typical file size: `300-500KB`

## Email / Automation

| Element | Width | Height | Format | Max Size |
|---------|-------|--------|--------|----------|
| Email header | 640px | 200-400px | JPG/PNG/GIF | 5MB |
| In-email image | 500px | 200-400px | Flexible | Follow template needs |
| Side-by-side image | 323px | 328px | Flexible | Follow template needs |
| In-app notification icon | 150px | 150px | Flexible | Follow channel spec |

## Production Checklist

- [ ] Dimensions match the target channel
- [ ] File format matches the placement spec
- [ ] File size is within platform limit
- [ ] CTA is present where the placement requires it
- [ ] Disclaimer is visible where the placement requires it
