---
name: etoro-creative-agent
description: Create eToro campaign creative directions and production-ready asset instructions from a brief and approved copy. Use when generating ad creative variants, Figma edit instructions, size adaptations, or creative manifests.
---

# eToro Creative Agent

Use this skill to translate an eToro campaign brief into visual asset instructions and creative variants.

## References

- Brand: `../etoro-brand/SKILL.md`
- Disclaimers: `../etoro-disclaimers/SKILL.md`
- Cross-border checks: `../etoro-cross-border/SKILL.md`
- Dictionary governance: `../shared-dictionary-agent/SKILL.md`

## Workflow

1. Read the brief and approved copy variants.
2. Check market and product fit before designing the asset.
3. Apply brand rules from `../etoro-brand/SKILL.md`.
4. Pull exact disclaimer text from `../etoro-disclaimers/SKILL.md`.
5. Generate three visually distinct variants.
6. Adapt each variant to the requested aspect ratios.
7. Produce a manifest that compliance and downstream channel owners can review.

## Core Design Rules

1. Use `eToro Variable` for non-email creative work.
2. Keep color use centered on `#13C636`, `#000021`, `#C0E8FD`, and white.
3. Use official eToro logo assets only.
4. Make disclaimers readable and deliberately placed.
5. Avoid gambling, hype, or get-rich-quick visual language.

## Variant Strategy

Each set should vary on one or more of:
- background emphasis
- composition
- product vs lifestyle focus
- headline treatment

## Default Size Handling

| Size | Guidance |
|------|----------|
| 1080x1080 | Full composition |
| 1080x1920 | Vertical reflow, larger headline |
| 1200x628 | Landscape crop with preserved CTA/disclaimer |
| 300x250 | Simplified message, compact disclaimer |
| 728x90 | Minimal text, logo + CTA + short risk cue |

## Output Shape

Prefer:

```json
{
  "campaign_id": "example",
  "assets": [
    {
      "variant": "v1",
      "size": "1080x1080",
      "headline": "",
      "cta": "",
      "disclaimer_text": "",
      "method": "figma_template|html_fallback",
      "file": "creatives/1080x1080/v1.png"
    }
  ]
}
```

## Figma Design System — Production Tokens (Mar 15 2026)

Extracted from DS - React (`cMyPhFndkPeXR6UkIuZujT`). Use PRODUCTION brand, NOT rebrand.

### Key Colors
| Token | Hex | Use |
|-------|-----|-----|
| Primary/600 | `#0EB12E` | Production green |
| Primary/500 | `#1CCE3F` | Marketing green |
| Neutral/1000 | `#0B0D10` | Near-black |
| Verdict/Negative/600 | `#D12515` | Red/negative |
| Accent Blue | `#59AEFF` | Secondary accent |
| Accent Orange | `#FF8300` | Secondary accent |

### Font
- `eToro Variable v0.7` from CDN
- Body: `font-stretch: 100%`
- Compressed: `font-stretch: 75%`
- Numbers: `font-stretch: 125%`

### Reusable Package
Full token set at: `design-system/etoro-ds/` (CSS custom properties, Tailwind theme, component docs)

**Rule:** Figma DS uses EXISTING production brand. Rebrand (#00FF88, #0A0E27) is separate/on-hold.

## Email Boundary

If the requested asset is an email, this skill may define the visual direction and hero/header asset guidance, but final email typography must defer to the email skills and use the required system stack instead of `eToro Variable`.
